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Our Process

The NOA Brand Business Plan is not just a one-fits-all plan. It is a customized plan that will bring your customers, impact and business together.


For the NOA Brand Business Plan we will use our designed framework: IMPACT (As you can see, our creative team tried really hard to find words that match these letters).

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Together we will delve into your brand's core, discovering your mission, vision, values, USPs, and other brand related terms to establish a solid identity that will guide your journey towards impact.


We're always watching the market landscape, noting trends, growth patterns, and industry shifts. For your brand we will do an extensive analysis and deep market research. With our compass, your brand won't just follow the market; it might even set the course. 

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We use what we have found to shape your brand in a way that your audience will love it. Our philosophy focuses on creating a product or service for your customers, not the other way around. We will give people something that will actually make their lives a bit better. 

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Now that we know the people who will buy your product or service, and understand their behaviors, needs, and preferences, we will dive into the fun part of (drum rolls) looks and feels. With the right look & tone you can attract even more people and keep a strong connection with the ones that already use your product or service in their daily lives.

Competitive Landscape

We will investigate who your competitors are, and identify opportunities and challenges. The goal is to find a strategic position for your brand so we can make as much impact as possible and make your business into a success.

Tactics &
KPI Setting

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We don't just prepare your brand for the market; we aim for a huge impact. Depending on the insights of prior analysis, we will shape your brand, craft competitive pricing strategies, build go-to-market plans, and much more of these business-related words! We align each move with the KPIs that we jointly set, ensuring that every decision and action contributes to your success metrics and that you feel happy about it.

Every step of our IMPACT-framework is driven by doing good for the world, the people who live on it (like ourselves) and is there to help to grow your brand. It's not just a series of steps (or a word puzzle which has ‘impact’ as the solution). It's a journey towards success and making the world a little bit better. Results that we will guide and champion.

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